Sweden Pavilion
for Shanghai World Expo 2010
As the key words
“Sustainability, Innovation and Communication” cornerstones, the Swedish Pavilion, designed by SWECO, showcases how the
nation’s spirit of innovation solves problems, improves the urban environment
and living standards, and demonstrates the importance of communication under
the new technology situation.
The
pavilion comprises four cube-like structures that are arranged to form a
cross-like space between them — a shape much like Sweden’s flag when seen
from above.The outside walls show a city-like grid; the inside walls are
covered with images of nature. These cubes are connected by elevated walkways,
and house the exhibition,VIP areas, a shop, a café, and a large covered
courtyard — room enough for everyone.
Adhering
to the concept of sustainability, the design of the pavilion emphasizes the
concept of recycling and reuse. The four sections of the pavilion are connected
at an intersection, which symbolizes the harmonious interaction between city
and countryside. Through this crossroad, visitors are able to reach every
section of the pavilion with ease and comfort.
Creativity and innovation
are displayed everywhere in the Swedish Pavilion, inviting people to interact
and think deeply. Visitors can experience Swedish culture, society, engineering
and traditions, which demonstrate Swedish people’s passion for nature and
spirit of innovation.
This three-storey complex
composed of four connected blocks contains an exhibition area of about 1500
square meters, and a number of cafes and boutiques. The third floor includes
the VIP section and restaurants. Visitors can savor Swedish coffee while enjoying
Swedish movies and music. Souvenirs from Sweden will also be available.
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